Production AI Lead Qualification: 500+ Leads, Zero Downtime, 3 Months
Challenge
Real estate leads go cold fast — 40% are lost when response time exceeds 5 minutes. A firm's agents were responding manually, with overnight and weekend leads going unanswered. No way to distinguish buyers from sellers in the CRM or automatically route conversations to the right specialist.
Solution
Sole technical point of contact from requirements through production deployment. Built 3 specialized SMS bots (Lead Intake, Buyer Qualification, Seller Qualification) integrated into GoHighLevel CRM via dual-scheme webhook verification (HMAC + RSA). Each bot runs a structured Q0–Q4 qualification flow, scores leads hot/warm/cold, and books appointments on the agent's GHL calendar. Cross-bot handoff with 0.7 confidence threshold, 30-minute circular prevention window, contact-level locking to prevent race conditions, and 3/hr rate limiting routes leads to the right specialist without loops or errors. Bilingual EN/ES throughout.
Result
500+
Leads qualified (Jan–Mar 2026)
0
Downtime events, 3-month run
<500ms
Response time